Built From Scratch by Bernie Marcus and Arthur Blank
The Big Idea: Clarify your core values and make sure everyone knows them. Core Values 1. Excellent customer service 2. Taking care of our people 3. Developing entrepreneurial spirit 4. Respect for all people 5. Building strong relationships 6. Doing the right thing 7. Giving back to our communities 8. Shareholder return Ch 1: Two…