Step 2: Blue Footed Booby Birds, ESS, and the 500 Year Old Mind

The Big Idea: Change is the basic law of nature in life, so be an adaptability machine.   Read, learn, and expect occasional setbacks towards success.  Change is the basic law of nature. The species that survives is the one that is best able to adapt to change. — Darwin Similarly, the most successful individuals and…

Delivering Happiness By Tony Hsieh
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Delivering Happiness By Tony Hsieh

This is one of our top 5 business books.  Our first company tagline was “Happiness in a Pink Package.” Book notes are below: Books recommended: Good to Great, Tribal Leadership, Fred Factor, Fish, Made to Stick, Peak, Emotional Equations, Connected, Re-Imagine, Crush It Be clear about your company’s culture, values.  Communicate them.  Commit to them. Ask yourself, “what…

The Effective Executive by Peter Drucker
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The Effective Executive by Peter Drucker

This one’s a classic business book by the dean of business thinking. Effective executives know where their time goes Effective executives focus on results Effective executives build on strengths Effective executives focus on the 80/20 Effective executives make effective decision 1. Effective executives know where their time goes people can be very time consuming be…

Predictive Analytics by Eric Siegel

Predictive Analytics by Eric Siegel

Predictive analytics is about what the mass media calls data science or big data.  It seems that practitioners prefer the more precise term, predictive analytics, which is what is sounds like, using analytics to predict behavior.  The book is a quick, non-technical introduction to data analytics, explaining basic concepts and definitions, and then sharing real-world…

The Obstacle is the Way by Ryan Holiday

The Obstacle is the Way by Ryan Holiday

Stoicism is trending these days on the internet, especially among entrepreneur-types.  What is Stoicism?  Wikipedia says that stoicism is an ancient Greek philosophy (300 B.C.) with a number of tenets but most practically for today’s entrepreneur: “Stoicism teaches the development of self-control and fortitude as a means of overcoming destructive emotions.” The Obstacle is the…

The Happiness Advantage by Shawn Achor
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The Happiness Advantage by Shawn Achor

We want to model Nadine West after Zappos. Happy employees = Happy customers. Happy customers = Happy company. Which means, we need to study the science and psychology of happiness. Below are my notes from Shawn Achor’s book The Happiness Advantage. The science says that we become more successful when we are happier and more positive.  Not the other…